#AtoVeganuary with All Bar One
To kick off the new year, All Bar One wanted to promote its partnership with Veganuary and the launch of its new vegan menu. As part of a wider integrated campaign including media and influencer outreach, as part of its OSoSocial offering, the O team worked with Manifest on a month-long content series titled #AtoVeganuary.
This multi-medium content series included photography, blog copy and stop motion video throughout January. For each day of the month, there was a different piece of content shared on All Bar One social channels inspired by a letter of the alphabet, outlining not only the new All Bar One offering but also the wider benefits of veganism as a lifestyle choice.
This light-hearted, low-cost content performed extremely well, with the content resulting in the highest reach and engagements on the All Bar One Facebook and Instagram in any single month, with over 18k engagements across each platform.
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