Say Hello to our new Art Director, Martin Farrar-Smith

The O Collective just got bigger (and more northern) with the appointment of Martin Farrar-Smith as Art Director. With over a decade of design experience, Martin is a key new hire for the O team, enabling us to add creative design to our service offering, and allowing us to fuse content production with design expertise […] [...]

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Come fly with me: The GoPro Drone will take you to new heights

Recent years have seen an increase in popularity in several emerging technologies that have primarily taken very expensive, specialist concepts and placed them in the hands of the individual. One of the major examples of this is aerial photography and videography. The rise of drones has resulted in new laws, governing bodies and a lot of […] [...]

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waveform O

A Sound Mind: The power of good sound design

We enjoy writing blog posts about our most exciting projects, so after the resounding success of our latest campaign, it was very tempting to write all about how we created a fully immersive beer drinking experience, but instead I would like to take this opportunity to talk about something that whilst incredibly important to VR, is actually […] [...]

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O Live hits Taste of London with Pilsner Urquell

Food and beer rank pretty highly on the O Live team’s list of favourite things, so the team were thrilled to be heading down to Taste of London with Pilsner Urquell to capture all the delicious action live. As well as having its beer truck on site and a huge tank bar in the centre of […] [...]

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O creates virtual reality house viewings for Rightmove

The days of trawling around countless unsuitable houses in the quest of the perfect home could be over, thanks to the latest innovation created for Rightmove by O: virtual reality house viewing. We used the latest created VR production techniques to create virtual reality tours of two houses which can be viewed on any smartphone […] [...]

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ThreeSixO

Virtual Reality Check

So virtual reality is here, and with the likes of Google majorly backing the technology, it’s unlikely to be going away anytime soon (although they’ve been wrong before). This post is my attempt at communicating my hopes and fears for 360º video and VR, based on my insights and experience as the head of production at […] [...]

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