It’s your town: New Amsterdam Vodka

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This year O was asked to be the creative lead on New Amsterdam Vodka’s multi-platform digital advertising campaign, and bring to life its brand narrative of ‘It’s your town.’ Our brief was to capture the energy of an awesome night on the town with your best pals, where you never know what could happen next.

This ambitious two-day shoot involved a 50-strong crew shooting at 6 different locations across London, including a club scene in Canvas nightclub, speeding through the streets on a rickshaw, and even capturing the sunrise over Hampstead Heath.

The resulting suite of content, including stills and video, was used across a variety of advertising platforms including a full takeover of London’s Old Street tube station, and being featured on London’s bus and taxi networks. It was advertised wildly on YouTube, Spotify, Facebook and Instagram as well as being featured on on-demand service like Sky Go, 4OD and My5. You could even see it whilst swiping through Tinder.

Welcome to the city that never sleeps.

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