Share the city with ofo
With a few keen cyclists in the team, the O Collective jumped at the chance to support China’s largest bike sharing company, ofo, on its mission to get more people on two wheels.
The concept of ofo is simple. You can find a bike using the ofo app, unlock it instantly with its Bluetooth lock, and ride away. When you are finished, you simply leave the bike somewhere that bike parking is allowed and lock it ready for the next rider.
To support its UK launch, we created a brand video in London showcasing how ofo can help you discover your city and the freedom that comes with bike sharing. We wanted to capture the energy and fun of being on a bike, so we created a bespoke remote operated camera stabiliser to be able to capture dynamic, but smooth shots.
We also created a really simple ‘how-to’ video for social media content, to educate people about the concept.
The finished content was shared globally across social media, and played at a number of launch events around the world.