Food and beer rank pretty highly on the O Live team’s list of favourite things, so the team were thrilled to be heading down to Taste of London with Pilsner Urquell to capture all the delicious action live.
As well as having its beer truck on site and a huge tank bar in the centre of the event, Pilsner Urquell had also partnered with Cumbrian Meats to host Brewers and Makers masterclasses across the weekend, partnering the original pilsner with delicious burgers. Pilsner Urquell Brew Masters Robert and Varclav were also on site to teach people all about the heritage of the beer, and demonstrate its three signature pours.
The O Live team went down on the first day of Taste to film all the action as it happened. Through our O Live offering, we were able to edit on site and create videos to be shared across Pilsner Urquell social channels that same day to officially kick off the brewery’s presence at the event.
Check out the kick off video here:
We also created and edited a three further videos to be shared throughout the duration of the weekend to maintain momentum and drive people to the Pilsner Urquell bar, truck and classes.
The video series had over 305k views, and over a million impressions as well as 4500 engagements…as well as making us all thirsty for a beer!
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