Living Wage Foundation

Know The Difference

The Living Wage Foundation campaigns for businesses and employers to recognise and pay their employees a fair wage based on the cost of living. The current UK Living Wage as set by the foundation is £8.45 an hour, with the London Living Wage is £9.75. This is independently calculated each year based on what employees […] [...]

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Resolutions are for quitters 2

Resolutions are for Quitters

O was briefed with developing innovative, branded content to leverage New Year’s resolutions to promote Les Mills’ introductory workout programme, ‘Smart Start’, and to highlight the benefit of group exercise. We created a dynamic one-take video that presented a close-up of a man straining and struggling to workout, with a hopeless voiceover which listed all […] [...]

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Screen Shot 2016-05-19 at 17.33.03

The Power of You

NASM approached us to launch their new online, on-demand personal training course. This course opens up new paths to a broad range of people from students to career changers, as the course enables people to sculpt their future in the fitness industry in a more flexible and affordable way than traditional routes. It is the power […] [...]

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LML Still

Les Mills Live – Aftermath

Les Mills Live brings together thousands of fitness enthusiasts in one of the world’s largest celebrations of health and fitness. In Aftermath, we wanted to showcase the high energy, collaborative spirit of the event. Views: 84,000 Likes: 884 Shares: 319   [...]

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AJ Odudu jumps for fitness.

One Live

One Live is Les Mills International’s global mass fitness initiative. With UK events every quarter, this fitness festival sees thousands of people partake in one of the most intense and exciting fitness experiences on the planet. Whilst the event itself is infamous among those lucky enough to attend, it hasn’t been well translated online. Historically, […] [...]

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A joint initiative between Durex and MTV’s Staying Alive Foundation, Someone Like Me champions happier and healthier sex lives for 16-24 year olds around the world. The brief was to drive conversation, debate and ultimately behavioural change around issues relating to sex, sex education and respectful relationships. Focusing on building an empowered community both globally […] [...]

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